Konbini Ossan Volume 2 Chapter 8 – Worth More Than the Price

Editor:
I now have a good grasp of the value of lighting-related magic tools.

With that in mind, it's time to set a price for the Light Stone.

In terms of performance, the Light Stone is superior to the average magic-powered lamp.

If we based the price purely on its capabilities, it could easily go for several dozen gold coins each.

…But that would be a mistake. After all, several dozen gold coins is equivalent to several million yen.

Who’s going to spend that kind of money on something as practical as a light source?

Maybe a few wealthy adventurers — but they’d be rare exceptions.

The key to a product’s success is mass adoption.

Sure, I might be able to sell a few stones at that high price to elite adventurers. But that would only be a one-time windfall.

If I want steady, sustainable profits, I need the product to be in demand among everyday people.

In other words, even if the performance justifies a high price, that doesn’t mean it should be expensive.

On the other hand, pricing it based on the cost of materials or labor isn’t wise either.

I’m using junk magic stones and a tiny bit of mana. Technically, I could still turn a profit even if I sold them for a single copper coin.

But if I do that, it would completely collapse the existing market. No one would buy anything else for lighting anymore.

And I’d be stuck trying to meet overwhelming demand, spending every day enchanting stones just to keep up.

That kind of life doesn’t appeal to me. There’s no passion or pride in becoming a lightstone machine.

Also, tanking the market like that could backfire in unpredictable ways.

I’d definitely earn the resentment of other merchants, and who knows what kind of social or economic chain reactions it might cause?

A destabilized market is hard to navigate. If I plan to stay in business long-term, I can’t afford that kind of uncertainty.

Above all else — it’s low-margin. Why would I go for low profit when I can easily sell for more?


So, here are the three most important factors when pricing the Light Stone:

 1. Affordable for everyone — Price it low enough that a wide audience can buy it.

 2. Manage demand — Don’t price so low that I get overwhelmed with orders.

 3. Preserve the market — Avoid destroying existing products and vendors.


The perfect price point satisfies all three. To do that, the best reference is the Light Moss lamp.

This product is beloved by adventurers as a reliable, reusable light source.

That tells me the Light Moss’ price range is considered reasonable and accessible for adventurers.

However, if I set the Light Stone at the exact same price, I’d just end up competing directly with Light Moss. That’s not ideal.

Instead, I’ll position the lightstone as a slightly higher-tier item.

Light Moss lamps usually sell for a few silver coins, rarely exceeding ten. So, setting the lightstone at ten to twenty silver coins seems just right.

And since the brightness and glow duration of the lightstone varies by size, I can simply adjust the price accordingly based on its size.

Conclusion — The ideal price range for the Light Stone is 10 to 20 silver coins per unit.

This pricing makes it affordable, avoids flooding me with orders, and maintains balance within the existing market.

——————

E/N:

Thanks for the lesson, Ossan! Stay tuned!

——————

#

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